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Marketing for Cultural Organizations
by Bonita M. Kolb
Published on 2013-07-18 by Routledge

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

This Book was ranked at 12 by Google Books

Book ID of Marketing for Cultural Organizations is YW4dAAAAQBAJ, Book which was written byBonita M. Kolbhave ETAG "SY8hNPCm2bY"

Book which was published by Routledge since 2013-07-18 have ISBNs, ISBN 13 Code is 9781136239526 and ISBN 10 Code is 1136239529

Book which have 200 Pages

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